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Last Update: 31/12/2021

Social Media Management

4.1 Facebook

(i) Facebook Page Binding

With STOREBERRY, you can easily integrate and manage online stores and social media accounts for stores on one platform.

You can connect your Facebook page to the online store at STOREBERRY Admin Panel 「Setting」 「Facebook Connect」 , and use the “Facebook” and “FB Messenger” features on the backend to directly manage the social media account of your store.


Create Your Facebook Page:

1)You can first go to the homepage of Facebook official website and click the 「Menu」 button on the left hand side. Then choose 「Page」 under the [Create] column to create a new page.


2)Enter your page name and description, select a category according to your store, and click 「Create Page」 to successfully set up your page.


Connect your Facebook page to the STOREBERRY platform:

1)Go to STOREBERRY Admin Panel 「Setting」 「Facebook Connect」 and click 「Connect」 .


2)Then follow the instructions to log in to your Facebook account, select the page you want to link with STOREBERRY and related permissions, and finally click 「OK」 .


3)Back to the STOREBERRY platform and click the grey 「✓」 button. When the button turns green, it means that you have successfully connected the page to STOREBERRY.


(ii) Post on Facebook

1)You can first go to STOREBERRY Admin Panel 「Setting」 「Facebook Connect」 to confirm that you have successfully connected your Facebook page to STOREBERRY.


2)Go to the STOREBERRY Admin Panel 「Facebook」 「Facebook Posts」 and click 「Add Post to Facebook」 in the top right corner to create the post. You can select the type of post from the upper right, including: status, product carousel, slideshow, and video.


3)Schedule the release date and time, and then click 「Publish」 or 「Publish with product links」 as needed to complete the post. Meanwhile, you can also choose to click 「Save Draft」 to save the draft for next modification.


(iii) Facebook Automated Comment Selling

In addition to the Facebook live Streaming, STOREBERRY's Facebook Live Module also adds a comment selling function for Facebook posts, providing users with more flexible sales methods!

1)Go to the STOREBERRY Admin Panel 「Facebook」 「Facebook Posts] and click 「Add Post to Facebook」 in the top right corner to create the post. You can select the type of post from the upper right, including: status, product carousel, slideshow, and video.


2) If you need to add the comment selling function in the post, you can click 「Enable Comment Selling for products」 and enter the selling details, such as the sales activity period and the automatic reply message after the activity ends.

Click 「+ Add Existing Product」 to select the products which are included in the sales activity, and the system will automatically display the order code of the products, such as “A+1”. You can change the product keywords anytime as needed, such as changing “A” to “Flower”. Then set the pinned message in the comment section, reminding customers to just leave a message like “product keyword +1” (E.g. A+1) to synchronize the order and payment through Facebook Messenger!

Meanwhile, the message specifications are not limited to English, uppercase and lowercase, or single item orders. Regardless of whether the customer leaves a message "A+1", "a+1!" or "A+1, B+1", the system can clearly identify it and send the shopping cart to the customer to confirm the payment instantly.


3) In addition, you can click 「Keywords」 「Add Keyword」 at the bottom of the page to set the keywords and default messages. Chatbot David will help you to reply to the comments under the post and live stream according to the specified keywords. You can also tick the 「Private Reply」 box below the input box to allow Chatbot David to reply to customers directly on Facebook Messenger. Finally, click 「Save」 to complete the setting.


4) Schedule the release date and time, and then click 「Publish」 or 「Publish with product links」 as needed to complete the post. Meanwhile, you can also choose to click 「Save Draft」 to save the draft for next modification.


5) After the post is published, you can go to the STOREBERRY Admin Panel 「Facebook」 「Facebook Posts] page at any time, and click the button in the action bar to the right of the post to view the post details and sales record.


(iv) Facebook Messenger Management

With STOREBERRY, you can view all conversations with customers on Facebook Messenger, reply to customers, add products and send the shopping cart to customers directly in the backend.

Reply Message Via Facebook Messenger

1)You can first go to STOREBERRY Admin Panel 「Setting」 「Facebook Connect」 to confirm that you have successfully connected your Facebook page to STOREBERRY.


2) Go to the STOREBERRY Admin Panel 「FB Messenger」 to select the customer you want to reply to and click to enter the conversation window. Then enter your message in the input field below and send it directly to the customer.
If the customer has not yet become a member of the online store, you can also click 「Create Member」 at the top right to add the customer to the member list.


Send Shopping Cart to Customer Via Facebook Messenger ​

1)Go to the STOREBERRY Admin Panel 「FB Messenger」 to select the customer you want to reply to, and then click 「Edit」 in the 「Shopping Cart」 column. You can add any product to the shopping cart for the customer, including pre-order products that are not open to the public, etc.


2)After selecting the product, click 「Save to Cart」 below to add the product to the shopping cart.


3)Return to the 「FB Messenger」 page, select the customer you want to reply to, then click 「Send」 in the "Shopping Cart" column. You can enable and enter the message to the customer in the pop-up window, and then click 「Ok」 to send the shopping cart to customers via Facebook Messenger.


(v) *Value-added Service: Facebook Live Selling
5.2 Live Module

# 4.2 Automation - Chatbot David

STOREBERRY knows that "responding to customers in real time" is extremely important to your business. Therefore, the system combines the retail chatbot “David” to help you to work overtime 24 hours a day to deal with repeated questions from a large number of customers and catch sales opportunities at any time.

(i) Enable Chatbot

1) You can go to the STOREBERRY Admin Panel 「David - Chatbot」 and click 「Enable chatbot」


2) Then follow the instruction to log in to your Facebook account, and choose the Facebook page that you want to enable the chatbot function for. Click 「OK」 to confirm the setup.


3) Go back to the STOREBERRY Admin Panel 「David - Chatbot」 and click the button to 「turn on chatbot」 . The chatbot function is enabled once the button turns to green colour. You can set the keywords and auto-reply messages here based on different kinds of conversation so that our Chatbot David can automatically handle the related questions and greatly reduce your administrative workload.


(ii) Facebook Messenger Keyword Automatic Reply Settings

1)Go to the STOREBERRY Admin Panel 「David - Chatbot」 and click “+ Add chat” at the top of the list on the left hand side.


2)Enter the keyword that triggers the response in the question box in the response flow, such as “offer”, “opening time”, “store address”, etc., and then enter the automated reply message corresponding to the keyword in the reply box.


3)Click 「Button」 to change the button name, then add the URL and click 「Save」 . It is also recommended that you can test it through Facebook Messenger before it is officially set.


How do I Edit the Default Response?

1)Go to the STOREBERRY Admin Panel 「David - Chatbot」 and select the conversation topic to be edited from the list on the left side of the page, such as “Welcome Message” and “About Product”.

2)You can modify the keywords that trigger the response in the preset response flow at any time in the keyword input box, such as “Hello”, etc., and click 「Save」 to update the changes. It is also recommended that you can test it through Facebook Messenger before it is officially set.

# 4.3 Instagram

Through STOREBERRY's newly added function: Instagram Comment Selling and Conversational Auto Replies, you can easily integrate and manage each post, each order and conversation records with each customer from Instagram, as well as track each order and record customer data. It makes communications easier than ever in a way that saves your time and reduces costs!

(i) Instagram Account Binding

PLEASE NOTE: To connect your Instagram business account to the STOREBERRY platform, you must first link your Instagram account with your Facebook page, and then go through the steps to connect it to the platform.

Create Your Instagram Business Account:

1) First, you need to go to the Instagram official website to create an account, and then click the 「Profile Picture」 「Settings」 at the top right of the profile page to go to the settings.


2) Click 「Switch to Professional Account」 , select 「Business」 as your account type, and click 「Next」 to continue.


3) Select the category according to your store, click 「Done」 and then fill in the business information to be displayed publicly. And finally click 「Done」 to successfully set up your business account.


Link the Instagram business account with your Facebook page:

1)Open your Facebook page and click 「Settings」 「Instagram」 to go to the connection page, then click 「Connect Account」 .


2)After choosing the Instagram messaging settings, click 「Continue」 and log in to your Instagram business account to complete the connection.


Connect your Instagram business account to the STOREBERRY platform:

1)Go to the STOREBERRY Admin Panel 「Setting」 「Facebook Connect」 and confirm that you have successfully linked your Facebook page to STOREBERRY, and then click 「Connect」 in the 「Instagram Connect」 column below.


2)Follow the instructions to log in to your Facebook account, select the page and related permissions you want to link with STOREBERRY, and finally click 「OK」 to link your Instagram business account with STOREBERRY.


(ii) Post on Instagram

1) You can first go to the STOREBERRY Admin Panel 「Setting 」 「Facebook Connect」 to confirm that you have successfully connected your Instagram account to STOREBERRY.


2) Go to the STOREBERRY Admin Panel 「Instagram」 「Instagram Media」 and click 「Add New Post」 in the top right corner to create the post. You can also click 「Select Post from Instagram」 at the top right after entering the posting page to select one of the previous posts to add comment selling or auto-reply functions.


3) Click 「Select Media」 to upload an image. Please note that the image must comply with the Instagram image upload restrictions listed on the page. You can also use the built-in image editor to modify the image.


4) Then enter the content of the post and click 「Post」 to publish the post.


(iii) Instagram Automated Comment Selling

In addition to general postings, STOREBERRY has added a comment selling function for users to increase customers engagement to your product or services and make sales through postings when customers respond with “keyword+1”.

Please note: Before setting up the automated comment selling function, please go to the STOREBERRY Admin Panel > [David - Chatbot] to confirm that the chatbot has been successfully activated.

1) First you can go to the STOREBERRY Admin Panel 「Instagram 」 「Instagram Media 」 and click 「Add New Post」 in the top right corner to create the post.


2) If you want to enable the Comment Selling function of a post, you can turn on the 「​​Comment Selling」 button at the bottom of the page after entering the content of the post and uploading the image.


3)Then enter the details of the sales activity, such as the promotion end date and the content of the automatic reply message for successful order placement, etc.. Click 「Select Product」 to choose the sales items, and the system will then automatically display the product’s order keyword, such as "A".


4) You can click the 「>」 on the right to change the quantity of products, purchase limit and order keywords according to your needs, such as changing "A" to "Flower".

After publishing the post, customers only need to leave a comment “keyword +1” (eg: A+1) to place an order through Direct Message (DM) and pay! Meanwhile, the message specifications are not limited to English, uppercase and lowercase, or single item orders. Regardless of whether the customer leaves a message "A+1", "a+1!" or "A+1, B+1", the system can clearly identify it and send the shopping cart to the customer to confirm the payment instantly.


5)At the same time, you can also turn on the 「Auto Reply」 button at the bottom of the page, and then click 「Add Auto Reply」 to set specific keywords and default messages for auto reply.


6)You can turn on the 「Comment Reply」 button to let Chatbot David automatically reply to customer questions by commenting under the post according to the specified keyword. And you can also turn on 「Private Message Reply」 button to let Chatbot David directly reply to customers privately in Direct Message (DM) with a link attached. Finally, click 「Save」 to complete the setting.


7)Finally, click 「Post」 to publish the post. You can go to the STOREBERRY Admin Panel 「Instagram」 「Instagram Media」 and click the 「···」 on the right side of the post to monitor and measure performance of your posts at any time.


(iv) Instagram Direct Management & Automatic Reply Settings

Through STOREBERRY, you can not only view all the conversation records with customers on Instagram Direct in the backend, reply to customers and send the shopping cart to customers, you can also set corresponding keywords to let STOREBERRY's Chatbot David Instantly handle all your recurring product questions and inquiries.

In addition, STOREBERRY has specially added “Automatic Reply Settings for New Customers” for merchants,where you can set the content of the first reply for new customers who are in contact with the brand for the first time, such as welcome messages, first-time shopping offers, shopping instructions, etc., utilize the warm welcome message to effectively enhance the confidence and goodwill of new customers in the brand, and also avoid the loss of new customers due to failure to respond in time.

Reply Message Via Instagram Direct

1) You can first go to STOREBERRY Admin Panel 「Setting」 「Facebook Connect」 to confirm that you have successfully connected your Instagram account to STOREBERRY.


2) Go to the STOREBERRY Admin Panel 「Instagram」 「Instagram Message」 and select the customer you want to reply to, click the “···” button in the operation column on the right to enter the conversation window. Then enter your message in the input field below and send it directly to the customer.

Please note: Due to Instagram's official terms, merchants can only send messages/shopping carts to customers within 24 hours after receiving the message from customer.


Send Shopping Cart to Customer Via Instagram Direct

1) Go to the STOREBERRY Admin Panel 「Instagram」 「Instagram Message」 to select the customer you want to reply to, click the 「···」 button in the operation column on the right to enter the conversation window. And then click the 「Add To Shopping Cart」 icon button in the top right corner. You can add any product to the shopping cart for the customer, including pre-order products that are not open to the public, etc.


2)After selecting the product, click 「Save to Cart」 below to add the product to the shopping cart.


3)Go back to the conversation window and click the 「Send Shopping Cart」 icon button in the top right corner. You can enable and enter the message to the customer in the pop-up window, and then click 「Apply」 to send the shopping cart to customers via Instagram Direct.

Please note: Due to Instagram's official terms, merchants can only send messages/shopping carts to customers within 24 hours after receiving the message from customer.


Instagram Direct New Customers Automatic Reply Settings

1)Go to the STOREBERRY Admin Panel 「Instagram」 「Instagram Message」 and tap 「Auto Reply」 in the top left corner, then click 「Create First Reply Option」 .


2)Enter the template of the reply message, and you can also click 「Add Button」 below to add buttons and links to your first reply message. Finally click 「Save」 to finish the setting.


Instagram Direct Keyword Automatic Reply Settings

1)Go to the STOREBERRY Admin Panel 「Instagram」 「Instagram Message」 and tap 「Auto Reply」 in the top left corner, then click 「Create Auto Reply Option」 .


2)Enter the keyword and template of the reply message, and you can also click 「Add Button」 below to add buttons and links to your auto reply message. Finally click 「Save」 to finish the setting.



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