Recent articles: SEM
【SEM教學】6個步驟開始您的Google Ads關鍵字搜尋廣告
SEM (Search Engine Marketing) 等同於搜尋引擎的付費廣告,而最常見的是於Google Ads購買搜尋結果頁上的關鍵字廣告,根據不同關鍵字的競價而收取「單次點擊費用 (PPC - Pay Per Click)」。本篇文章讓您了解基礎的關鍵字廣告架構,以及投放廣告的6個實戰步驟!
【SEO SEM 有什麼分別?】一文了解5種 SEM Google 廣告
當您為網店策劃數碼營銷策略時,可能會苦惱究竟應該先做 SEO 抑或 SEM 先才對? 希望這篇文章可以讓您了解 SEO 與 SEM 的分別,而兩者又有什麼優劣的比較。並能迅速了解 Google 不同廣告種類,從而選擇合適您公司的廣告類型!
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